Meet KISS

KISS is America’s go-to brand for professional-quality nails, lashes, cosmetics—and now hair care you can use at home. With over 120 product lines and channels like KISS and imPRESS, they’ve built a reputation on salon-grade results delivered directly to consumers.

The Challenge: Managing Growth, Content & Community

As the KISS catalog expanded, so did the complexity of managing social media. Assunta Catalano, the company’s Social Media Manager, found herself wearing many hats: community manager, content strategist, campaign publisher, influencer collaborator, customer service rep—and more.

To keep up, KISS needed a unified platform that handled:

• Content scheduling and analytics
• Social listening and community engagement
• Performance reporting tied to campaigns and sales metrics
• Collaboration across their lean team

Why a Social Media Management Platform Was the Right Fit

Assunta evaluated multiple tools—but a comprehensive social media management platform stood out. Key strengths:

• It combines publishing, listening, engagement, and analytics in one interface
• AI-powered automation supports team productivity
• Workflow approvals and tagging simplify collaboration across internal teams

Stellar Results & Tangible Growth

Once onboard, KISS achieved:

• A 73% increase in engagement across Facebook, X (formerly Twitter), and Instagram
• Over 121,000+ link clicks—driving traffic from social to ecommerce sales channels

These results underscored that with the right strategy and tools, even niche retail brands can dramatically boost performance through social platforms.

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What Worked: Key Strategies from KISS’s Playbook

1. Unified Workflow

With the platform, Assunta handled everything from public replies to influencer partnerships—streamlining marketing, customer care, and campaign execution from one dashboard.

2. Smart Publishing Tools

Scheduling organic and paid posts across networks—backed by optimization data—helped maintain consistency and audience impact over time.

3. Real-Time Community Engagement

From addressing comments on Facebook to surfacing fan‑generated content on Instagram, the social inbox made it easy to stay responsive and on-brand.

4. Analytics That Translate to Action

Assunta used the platform’s reporting dashboards to track engagement trends, campaign ROI, and content performance—all without manual spreadsheets.

Takeaways for Brands & Agencies

If your brand is juggling complex content calendars, growing channels, or high volume social interactions—here’s what to learn from KISS:

• Consolidate tools into one platform to reduce inefficiencies
• Structure approvals and tagging to streamline workload across small teams
• Use data-driven publishing and reporting to refine messaging and scheduling
• Keep your community alive—engage fans, respond fast, and turn UGC into a creative asset

Final Thoughts

KISS isn’t just playing in the beauty space—they’re dominating it on social media. By pairing the strategic expertise of a dedicated social media manager with the capabilities of a powerful social media management platform, they lifted engagement, accelerated traffic, and reinforced brand loyalty—all while keeping operations tight and scalable.

It’s a winning combo: the right person, supported by the right tools.

Want help applying these lessons to your own social strategy? I can help craft a tailored action plan based on your goals and workflows